Hiero Day featured on San Jose Mercury
Twenty years into a career constantly skirting the seams of true celebrity, a musical collective invited its entire city -- which had rarely hosted it or officially acknowledged its contributions -- to a street party. A community holiday was born.
We came across this excellent article on Hiero Day (this Monday, September 2nd), written by Jeremy C. Owens for Inside Bay Area. It contains great information on how Hiero Day came to be what it is today, interviews with members of Hieroglyphics on what the day means to them, and how they are curating and establishing an ongoing day of celebration.
Find a few of our favorite exerpts from the article below, and be sure to read the full article with photos, videos, and more content!
"The end goal is to create something that is sustainable and that is a lot bigger than the group Hieroglyphics," explains rapper Tajai, one of the group's founding members and a member of the quartet Souls of Mischief. "There was a reason why the festival is free, and why it's all ages: Its not just about hip-hop, its about the best that Oakland has to offer, and us being proud that we're just part of this, more so than something to honor us."
"It was an awesome, intergenerational crowd," McElhaney says. adding that Hiero Day "celebrates the best of who we are."
"Hiero Day is for Oakland, it's for the city," the rapper continues. "We represent the community, born and raised in Oakland, and we're doing it for the people to celebrate ... so when I'm old, too old to perform, I can still be at HieroDay."